Zoya Sharia Compliance Investment Screening

Zoya - legally Investroo Inc., a Delaware company founded by CEO Saad Malik and CTO Bilal Quadri - is the reference halal screening app for North American retail investors: 400,000+ investors and over $1 billion in connected brokerage assets as of May 2026, both company-reported figures (connected assets are user-linked balances, not money Zoya manages). Its Canadian relevance is concrete rather than aspirational: Canada is one of two countries outside the US with supported trading brokers, and Canadian-listed (TSE/TSX) stocks are in the screening universe.

Screening is the core product. The default standard is AAOIFI: a business screen failing companies whose prohibited revenue exceeds 5%, and a financial screen requiring interest-bearing debt and interest-bearing securities each to stay under 30% of market capitalization. Pro subscribers can flip any stock's report between five rulebooks - AAOIFI, S&P Shariah, MSCI Islamic, Dow Jones Islamic, and FTSE Russell Shariah - and see exactly why the same company passes one and fails another. Zoya is unusually candid about its epistemic status: ratings are an independent interpretation and replication of publicly available methodologies, not certifications from the standard-setters, and gray areas get a 'Questionable' rating instead of a forced binary. The Canadian limitation to know: fund look-through screening covers US-listed ETFs and mutual funds only, so a Canadian-listed fund like WSHR cannot be screened in-app (help center coverage table, checked 2026-08-05).

The trading integration is what separates Zoya from a pure screener for Canadians. Per the help center's broker table (checked 2026-08-05), Wealthsimple supports individual stocks and baskets while Questrade supports individual stocks; orders placed in Zoya pass through to the user's own brokerage, with Zoya holding nothing in custody. That architecture matters in a Canadian regulatory frame: your assets never leave your CIRO-regulated brokerage, and Zoya - which discloses no Canadian securities registration - acts as a research and order pass-through layer rather than a dealer. Portfolio connections sync twice daily, with compliance alerts when a holding's status changes.

The worship-adjacent tooling is scholar-grounded and genuinely useful. Zakat follows the methodology of Sheikh Joe Bradford's Simple Zakat Guide - 2.5% of value for active holdings, a current-assets method with a scholar-approved 30%-of-market-value proxy for passive holdings - computed across every connected account. Purification gets three documented methods (dividend, capital-gains, and AAOIFI annual per-share) with worked examples. Governance rests on two named advisors rather than a certifying board: Bradford, an AAOIFI Certified Shariah Adviser and Auditor who previously served as VP and Senior Shariah Consultant at Al Rajhi Bank, and Sheikh Umer Khan, a mufti with ifta' from Darulifta Birmingham and a Wharton Master of Finance.

Pricing has a quirk worth knowing: the help center lists Zoya Pro at $14.99/month or $119.99/year, while the web checkout runs a pay-what-you-think-is-fair model anchored around $9-11/month. The free tier gives compliance status on one linked account under AAOIFI only; full reports, multi-methodology switching, unlimited accounts, alerts and trading all sit in Pro. For a Canadian self-directed investor holding TSX and US stocks at Wealthsimple or Questrade, that subscription buys the most complete halal companion app on the market - just pair it with a fund-level source of truth for any Canadian-listed ETFs you own.